Nearly four years after going to the peak of success with its Android
smartphones, HTC has crashed to the bottom with declining revenues and
barely squeezing a profit. In the past year, the company has lost key
executives, failed to manufacture an appealing, competitive smartphone
for the Holiday shopping season, and seems to be putting all bets on
2015.
HTC’s One (M9) 2015 flagship is facing an uphill battle for a number of reasons: the renewed focus on design, HTC’s main selling point, from rivals like Samsung; then, the rise of Chinese smartphones that HTC simply cannot match in value for the money; and finally, the fact that even with the overwhelmingly positive reviews for the 2014 HTC One (M8), it still could not catch up.
Design:
HTC’s One (M9) 2015 flagship is facing an uphill battle for a number of reasons: the renewed focus on design, HTC’s main selling point, from rivals like Samsung; then, the rise of Chinese smartphones that HTC simply cannot match in value for the money; and finally, the fact that even with the overwhelmingly positive reviews for the 2014 HTC One (M8), it still could not catch up.
Design:
One thing HTC will not change much according to rumors is the
premium feel and industrial design in the HTC One (M9). This includes
the dual-chin design and the large footprint of the device. Leaked
images actually do show a slight rearrangement in the front-firing
stereo speakers (still present, just position differently).
Not
much, however, does not mean that the company is standing still: this
time around, the One (M9) is expected to be built with a case made of an
aluminum silicon-carbide composite, an alloy that is strengthened in
comparison with traditional 6000 series aluminum used in products like
the iPhone. It's something we've heard referred to as 'three-tone'
design and we're yet to hear the details about this.
A quick look at research papers shows that adding silicon-carbide to aluminum improves the microhardness and ultimate tensile strength (UTS) of a product, which is great news for the durability of the M9.
A quick look at research papers shows that adding silicon-carbide to aluminum improves the microhardness and ultimate tensile strength (UTS) of a product, which is great news for the durability of the M9.
Bad
news is that all of this will come in an even thicker body measuring a
whopping 0.37 inches (9.64mm). That's one thick phone by today's
standards.
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